Konstpåstan

Marketing plan, Graphic Design and print materials 2010

“Art in the city” is an annual art event during one week in Helsingborg city, Sweden. A large number of artists exhibit their art in various shop windows around the heart of the city and they also make installations in some squares and parks.

Magnus Stenbock is a statue in the heart of the city and the most well-known in Helsingborg. It is a man on a horse with a sword. He was the Swedish commander that won the last battle against Denmark.
My idea was to transform Magnus to an artist; the sword is replaced with a large brush. Now he is wearing a basket and a moustache like Salvador Dali, and he transformed the city in a colorful place.